


Investment Basics
Welcome to our Investment Basics page, your starting point for understanding the key terms and concepts behind real estate investing. Whether you're new to the field or just need a refresher, this guide will help you build the confidence to make informed investment decisions.
Return
This section breaks down everything you need to know about returns: what they are, how they’re calculated, and why they matter. From cash flow to IRR, we’ll explain each metric so you can clearly evaluate the performance of any real estate investment.
The Time Value of Money
The time value of money means that a dollar today is worth more than a dollar in the future, because you can invest it now and earn interest. In other words, money has more value when you have it sooner, since it can grow over time. For example, if someone gives you $100 today and you put it in a savings account that earns 5% interest per year, you’ll have $105 in a year. But if they offer you $100 a year from now instead, you miss the chance to earn that extra $5—so $100 today is actually worth more than $100 in the future.
The Discount Rate
The discount rate is the interest rate used to figure out what future money is worth today. It’s a key part of the time value of money, which says that money now is more valuable than the same amount later because you can invest it and earn more. When investors look at future cash flows from a property, they "discount" them back to today’s value using the discount rate. A higher discount rate means you’re being more cautious, it lowers the value of future money because you're expecting higher returns or more risk.
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For Example:
If you expect to earn 10% per year, then $1,000 received a year from now is only worth about $909 today (because $909 × 1.10 = $1,000). In other words, $909 invested at 10% for one year will become $1,000. So that $1,000 that you will received in one year's time is worth $909 of today's dollars. That 10% is your discount rate.
The discount rate helps you decide if an investment is worth it. If the present value of the future returns (using your chosen discount rate) is higher than the cost of the investment, it’s likely a good deal.
Internal Rate of Return
IRR is a way to measure how profitable an investment is over time. It tells you the average yearly return you’d earn on your money, taking into account when you get paid back. The higher the IRR, the better the investment, generally speaking. For example, let’s say you invest $1,000 into a real estate project. Over the next 3 years, you receive $400 each year. At the end of those 3 years, you’ve received $1,200 total. The IRR is the interest rate that makes those $400 payments add up to exactly $1,000 when you calculate their value back in today’s terms. In this case, the IRR is about 9.6%, meaning your investment earned you about 9.6% per year, on average. You should learn to look at investments using IRR because it shows you how much you're really earning each year, considering both the amount and the timing of your returns. Getting money back sooner is more valuable than getting it later, and IRR helps you compare different investments fairly, even if they pay out in different ways or over different time periods. It helps answer the question: "Is this a smart place to put my money compared to other options?"
Comparing IRR to Annual Return (Simple Average)
IRR is a way to measure how much your investment really earns each year, taking into account when you get your money back. It’s like an average annual return, but smarter because it gives more weight to money you get sooner (which is more valuable). Annualized Return just divides total profit by the number of years, without caring when you receive the money, whereas IRR factors in the timing of each payment—so getting cash earlier makes the IRR higher.
For Example:
Assume you invest $10,000:
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If you get $5,000 back every year for 2 years, the total return is $10,000.
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Annualized return: 50% per year (because $10,000 total ÷ 2 years = $5,000 per year).
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IRR: Closer to 41%, because the first $5,000 comes sooner, and the second is less valuable in today’s terms due to the "Time Value of Money" (see above), the cost (the interest or return that you could have earned on the second $5,000 if you had received it earlier and invested it right away). You might think of it like a negative interest rate (it's known as a Discount Rate).
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Therefore, IRR gives a more realistic view of how your investment performs over time, especially when the cash flow isn’t the same every year. It’s great for comparing real estate deals, where money comes in at different times.
Cash-on-Cash Return
CoC (also called the Cash Yield) tells you how much money you’re making each year compared to how much cash you've invested. It’s a simple percentage that shows how hard your money is working for you on a yearly basis. For example, If you invest $50,000 of your own money into a rental property and it gives you $5,000 in cash flow each year, your Cash-on-Cash Return is 10% ($5,000 ÷ $50,000). That means you're earning 10% of your investment back in cash every year. The Cash-on-Cash Return helps you understand what kind of income you're actually putting in your pocket each year. It’s especially helpful if you're comparing properties or want to see how much return you’re getting from your own money, not including the potential appreciation of the value of the property.
Equity Multiple
The Equity Multiple (also called the Cash Fow Multiple or Profit Multiple) tells you how much total money you’ve made on your investment compared to what you originally put in. It includes all the cash flow, profits, and the money you get back when the investment ends, not just yearly returns. For example, If you invest $50,000 into a real estate project and, over a few years, you receive a total of $100,000 back (including your original investment), your Equity Multiple is 2.0x. That means you doubled your money. The Equity Multiple gives you a clear, simple picture of your total return. It’s especially useful when comparing long-term investments that might have different timelines or payout structures.
Risk
Understanding risk is a key part of becoming a good investor. In investing, risk means the chance that you might not get the returns you expected, or that you could even lose money. All investments carry some level of risk, and smart investors learn to understand, measure, and manage that risk so they can make better decisions.
Volatility
The Standard Deviation (a measurement of volatility) measures how much an investment’s returns go up or down compared to the average. A high standard deviation means returns can swing a lot, either up or down. If Investment A earns between 8–12% every year, and Investment B earns between -5% and 20%, B has a higher standard deviation and is riskier. It helps you understand how predictable an investment’s returns can be.
Downside Risk
Downside Risk focuses only on the possibility of losing money, not just any change in value. For example, If two properties both have an average return of 10%, but one has a higher chance of dropping in value during a recession, it has more downside risk. It highlights how much you could lose in a worst-case scenario, which is important when protecting your capital.
Profit
When looking at a real estate investment, it’s not just about whether the property is making money. The real question is: How efficiently is it turning income into profit based on how it’s being run? That’s what property-level profitability is all about.
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Profitability focuses on the performance of the property as a business, independent of how it's financed or who owns it. It answers questions like:
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How efficiently is the property turning rental income into profit?
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Are the operating expenses proportionate to the revenue?
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How does this property compare to others in the market?
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In this section, we’ll explore the core metrics that reveal the true financial performance of a property, including Net Operating Income (NOI), Cap Rate, and Operating Expense Ratio. These tools strip away financing and tax effects to show the asset’s raw ability to produce income, a critical component for comparing properties side-by-side and making sound investment decisions.
Net Operating Income
Net Operating Income, or NOI, is the money a property earns after paying all the day-to-day expenses—but before paying the mortgage or taxes. It shows how much income the property itself is generating from rent and other sources, minus costs like maintenance, insurance, and management. For example, a building brings in $100,000 in rent each year. After paying $30,000 for expenses like repairs, insurance, and property management, the NOI is $70,000. NOI is a key number investors use to judge how well a property is performing. It helps you compare different properties, calculate value, and see how much cash is available to cover debt or generate profit. It’s also used to figure out important metrics like cap rate and debt service coverage.
Capitalization Rate
The Capitalization Rate, or Cap Rate, is a quick way to estimate how much return a property is generating based on its income and price. It shows what percentage of the property’s value you’re earning in Net Operating Income (NOI) each year. Here's how it's calculated: Cap Rate = NOI ÷ Property Price. For example, if a property earns $50,000 in NOI and costs $1,000,000, the cap rate is 5% ($50,000 ÷ $1,000,000). That means you're earning 5% of the purchase price in income each year—before financing or taxes. The Cap Rate helps you compare properties quickly. A higher cap rate usually means more income, but it can also signal more risk. Investors use cap rates to judge if a property's price is fair and to decide what kind of return they can expect from the deal.
Operating Expense Ratio
The Operating Expense Ratio, or OER, shows how much of a property’s income is being used to cover operating expenses. It tells you how efficiently a property is being managed, i.e. lower is usually better. Here's how it's calculate: Operating Expense Ratio = Operating Expenses ÷ Gross Income. For example, if a property brings in $100,000 in total rent and other income, and it has $40,000 in operating expenses, the OER is 40% ($40,000 ÷ $100,000). That means 40% of the income is going to costs like repairs, insurance, and management. The OER helps you see how much of your income is being eaten up by expenses. A high OER may mean the property is costly to operate, while a low one can signal better cash flow and efficiency. It’s a useful tool for comparing different properties or spotting problems in a deal.