The Madness of Crowds
- Robin Goodfellow
- Jan 22
- 3 min read
Updated: Jan 31

Warren Buffett’s famous quote, "Be fearful when others are greedy and greedy when others are fearful," is a guiding principle in value investing. This wisdom is equally applicable to apartment real estate investment, where market sentiment can often lead to mispriced opportunities. Understanding how to apply this philosophy in multifamily real estate can help investors secure valuable assets at favorable prices while avoiding overpaying during market booms.
Greedy Markets: When to Be Cautious
Multifamily investing, like any other asset class, experiences market cycles influenced by interest rates, economic conditions, and investor sentiment. When the economy is booming and capital is abundant, real estate prices rise as investors eagerly deploy funds into multifamily properties, often driving up valuations beyond their intrinsic worth. Conversely, during downturns, fear sets in—investors retreat, financing becomes scarce, and asset prices drop, creating opportunities for those willing to step in when others hesitate.
A prime example of excessive greed in apartment investing occurred during the real estate bubble of the mid-2000s. Low interest rates and easy credit led to an influx of investors overbidding for properties, often based on speculative appreciation rather than solid fundamentals. As property prices soared, cap rates compressed, reducing the yield on investments. Investors who entered the market at peak pricing often faced financial distress when the bubble burst in 2008, leading to widespread foreclosures and declining rents.
There are several lessons that we take away from the experience. First and foremost, avoid overpaying. When apartment properties are trading at historically low cap rates due to excessive demand, it is usually wise to sit on the sidelines or focus on undervalued submarkets. Second, investors should be wary of employing excessive leverage. Borrowing too much at inflated prices can be dangerous, especially if market conditions shift, interest rates rise and rental income declines. Third, investors primarily banking on appreciation rather than cash flow fundamentals usually signals an overheated market.
Fearful Markets: When to Be Opportunistic
During downturns, investor fear can create incredible opportunities in apartment real estate. The pandemic in 2020 serves as a recent example. As uncertainty spread, many investors pulled back, fearing rent delinquencies and regulatory challenges. This led to a temporary dip in multifamily property prices, despite long-term fundamentals remaining strong. Savvy investors who acquired properties during this period benefited from lower acquisition costs and were rewarded as demand rebounded and rental rates increased.
Similarly, after the 2008 financial crisis, many multifamily properties went into distress due to high vacancy rates and overleveraged owners unable to refinance. Investors with capital and a long-term outlook were able to acquire apartment buildings at deep discounts, setting themselves up for strong returns as the economy recovered and rental demand surged.
The lessons that we take away from these examples are equally valuable. First, economic downturns often lead to motivated sellers, providing opportunities to acquire properties below market value. Second, when credit markets tighten, many investors struggle to secure loans, reducing competition for properties. Finally, as we witnessed in the aftermath, despite short-term volatility, housing remains an essential need, and multifamily properties tend to recover as economic conditions stabilize.
Lessons Learnt
At Sancto Claro Capital, we try to employ these lessons and follow a disciplined strategy that prioritizes fundamentals over market sentiment. Understanding where the market stands in its cycle is crucial. Historically, real estate moves through phases of expansion, peak, contraction, and recovery. Being able to recognize these stages allows investors to act with foresight—buying during downturns and being cautious during peaks. Having access to capital or financing options during downturns is key. Investors with strong financial positions can act quickly when distressed opportunities arise, securing properties at discounted prices when others are hesitant.
We also believe that a sound investment should be profitable based on current rental income, rather than relying solely on future price appreciation. Properties with solid cash flow provide stability even during market downturns, ensuring that investors can weather economic uncertainty. Targeting undervalued markets and properties is also a primary aim. Certain markets may be overlooked due to temporary economic challenges, negative press, or investor hesitation. Identifying locations with strong job growth, population increases, and improving infrastructure can lead to high returns when sentiment shifts.
Successful real estate investors understand that wealth is built over time. Those who buy when others are fearful often see substantial gains as markets recover and rental demand increases. While many investors chase trends and overpay during booms, true opportunities arise during downturns when sentiment turns negative. By adopting a disciplined, contrarian approach—buying when others are selling and exercising caution during frenzied markets—investors can maximize their returns and build long-term wealth in multifamily real estate.
For those looking to succeed in real estate syndication or apartment investing, mastering this mindset can be the key to navigating market cycles with confidence and capitalizing on opportunities that others overlook.
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